RETAIL PARK
The retail park market in Poland is growing rapidly, becoming a leading format in the retail market. This growth is driven by consumer preferences seeking convenience and savings, as well as the development of omnichannel strategies. In 2024 and forecasts for 2025, retail parks will constitute a significant portion of the new supply of retail space.
Affordability for Retailers:
Retail parks offer lower rent costs compared to shopping centers, attracting expanding retail chains.
Growth in Smaller Markets:
A significant portion of new retail park openings are in cities with populations below 100,000, indicating potential in smaller markets.
Focus on Sustainability:
Developers are prioritizing sustainable building practices and certifications, reflecting a growing emphasis on environmental responsibility.
Adaptation to Changing Consumer Preferences:
While some large regional retail parks are being scaled down, smaller, local schemes are gaining popularity, catering to a more localized customer base.
Tenant Mix Optimization:
Existing shopping centers are focusing on enhancing their tenant mix and offering experiential elements to remain competitive with the rise of retail parks.
Resilience in a Challenging Market:
Retail parks are proving to be a resilient sector, with strong investor interest and a continued influx of new supply.
